Today, TikTok’s model of live broadcast monetization is basically the same as that of Douyin, and the live broadcast room has also been given the functions of live broadcast reward and live broadcast delivery. It is the general trend that overseas live broadcasts have become a frenzy for cross-border e-commerce. Because the traffic brought by the live broadcast can not only provide the right to appear without cost, but also can obtain accurate users, detonating the expectations of fans. In this issue, the editor will tell you what is Tik TokMCN? What qualifications does tiktok need to settle in mcn institutions?
Content of this article: What qualifications does tiktok need to settle in mcn institutions?
1. What is TIKTOK mcn?
TikTok is a short video product owned by ByteDance. TikTok US is operated by an American company headquartered in Culver City, USA.
Up to now, TikTok has been basically independent from Douyin, the Chinese business of parent company ByteDance. According to an eMarketer report, TikTok’s U.S. user base grew by 97.5% in 2019; it will grow by 21.9% to 45.4 million in 2020; this number will exceed 50 million in 2021.
In the process of TikTok's realization, the unavoidable role is the MCN organization. MCN is derived from the mature foreign Internet celebrity economic operation mode, which combines professional PGC (original video author), in MCN institutional capital and official (TikTok) traffic With the support, it provides commercial monetization and traffic support for video authors, so as to ensure the quality, quantity and income of content, and a win-win organization for all parties.
2. What qualifications are required for tiktok to settle in mcn institutions?
1. Ability to create and serve
This block is divided into the following two types:
a) TSP operating on behalf of merchants
Provide at least 1 live broadcast cooperation agreement with the merchant or brand
b) Operational TSP for e-commerce experts
Have at least 3 TikTok-UK/US accounts with over 1K followers
2. Ability to create content
The company is required to complete a complete TikTok live broadcast of more than 30 minutes, which can be a live broadcast without goods
3. The company needs to have a certain strength, have a relatively complete team configuration and live broadcast hardware conditions, which are mainly reflected in the following points:
a) Enterprise qualification: The company cannot have historical risk records, including abnormal company status, existence of its own related business risks, and legal litigation records
Requirements for companies in mainland China: the company has been registered for more than one year, the business scope of the business license includes the service content required by this category, and the registered capital is not less than 50W
If it is in Hong Kong, China, Taiwan, the United Kingdom, the United States, Indonesia and Singapore, etc., a company registration certificate is also required, and the
Enterprises need to be registered for more than one year
b) There are at least 5 members of the TikTok operation team within the company, and the operation team has a fixed office space
c) High-quality live broadcast hardware conditions, need to be equipped with more professional live broadcast hardware for subsequent live broadcasts
4. Stable live broadcast plan
Enterprises are required to have at least one valid e-commerce live broadcast every week after they settle in TSP. The specific conditions are as follows:
a) The live broadcast needs to be a Tiktok e-commerce live broadcast (including the shopping cart), and the live broadcast product has been uploaded to the TikTok Shop
b) The duration of the live broadcast must be more than 1.5 hours, and the number of SKUs on the shopping cart in the live broadcast room must be more than 10
c) The live broadcast content must be for displaying, explaining and selling products, and it needs to guide users to place orders
What qualifications does tiktok need to settle in mcn institutions? It can be seen from the above that the qualifications required by Tik Tok officials are quite high, and the live broadcast plan also needs to be explained, so that the officials can see that you have the strength to be a Tik Tokmcn organization, and your pass rate will be higher, otherwise you want to It is very difficult to successfully settle in, which will incur a lot of costs. If you have any questions or difficulties, if you need help, you can send a private message to the editor!