The promotion of foreign trade websites is inseparable from the Google search engine. You must also know that Google has traffic, and you want to do a good job in Google promotion, but it always backfires. When Google optimizes many times and fails every time, do you think? Google optimization has no effect, and doing Google optimization is deceiving. In fact, no matter which person has experienced many failures, he will definitely lose confidence. This is understandable.
So does Google optimization actually work? Can it really help your website get results? Google optimization, in fact, is to optimize your website according to the characteristics or rule algorithm of Google search engine, so that your website has a good natural search ranking on Google.
Google Search Center
Google Search Center is a platform that every SEO person will pay attention to. It is Google's official external authority platform. The main content of Google Search Center is to announce Google's own new rules and algorithm adjustments, and even Google will tell you how the website should go. Doing optimization will make it easier to be included and exposed by Google.
If Google optimization is not useful, then why does Google provide this kind of platform for SEO personnel to learn and learn from. If you're in the midst of a mistrust of Google optimization, you're missing out on a very meaningful thing.
The real value of Google is to provide accurate natural search results. Because of this, Google has successfully attracted most of the world's users to use it. At present, Google's global usage ratio has reached 92.08%. This is a very scary data. On average, people use Google 3 times a day to search, and on this basis, Google's natural search click-through rate can reach 35%. The meaning of Google optimization is to let your website cover this proportion of natural search results. The subtext of optimization It's about letting Google need your site's content to solve the searcher's problem.
If your website is not optimized, obviously the probability of your website being wanted by Google is very low. Tried Google optimization many times and did not achieve the desired effect, it is not that Google optimization is useless, but you may not really do all the Google optimization things and go to the end. Google optimization is not a slogan, nor is it "I will try it", the only key to success is to correctly understand the work of optimization and to carry out the work to the end.
Immediate results of misunderstandings about Google optimization
Is Google optimization just like Google bidding, you can see the effect immediately after taking action? This is of course not the same, if you think that Google optimization should be effective immediately, then you already don't agree with this way of optimization mentally. Google optimization is the intervention of a third party to interfere with the natural search ranking of websites. Google will obviously set a higher threshold for these websites. The sandbox period is a necessary process. As long as there is a sandbox period, it is difficult to ensure that the optimization will be effective immediately. This is the same as if you want your child to be admitted to a good university, you have to go through elementary school and junior high school.
Recognizing and accepting Google optimization needs to go through a process, which is the first step to doing well. To get fast results, that’s what Google Ads do, and you have to spend more money.
The misunderstanding of Google optimization cognitive misunderstandings
The professionalism of the chemist is reflected in the understanding of Google's rules and algorithms. Is this enough? If the optimizer only knows Google but can't display your product information correctly on the website, it will make a low-level mistake, the content of the website is not what the user wants, and this is not the reason why Google needs your website. Therefore, the content of your own website is correct if you know how to put it. The content of the website should not be handled as a hand-hold and cannot be completely relied on by the optimizers.
The correct operation should be that you and the optimizers do a good job of division of labor, the optimizers are in charge of the Google dimension, and you are in charge of the accuracy of the website content. Only in this way will it be easier to optimize Google, which is a job that requires a particularly high degree of cooperation.
A Single Metric for Google Optimization Myths
To judge the quality of Google optimization, you may measure it by the number of inquiries, or it may be measured by a certain keyword ranking, but this is not accurate. If you insist on judging by a certain point, it will also mislead you into the work of optimization.
When your website has no inquiries, it may be your product or brand competitiveness. When one of your core words is not ranked well, it may be because your website’s age is flawed. Some websites with years of accumulation are more competitive. How can children do better than adults? Only give children enough time to grow up He can compete with adults.
Whether or not Google needs your website is measured from a whole, so our evaluation and optimization work should also be measured from a whole. Generally, the overall data at the current stage is compared with the overall data at the previous stage to get a more objective conclusion. The evaluation of yourself, that is, you have to compare yourself with yourself, and you are more and more excellent, and naturally you will easily compete with others.
This overall measurement standard includes the number of keywords and ranking status, access data, user click-through rate, user stay time, number of inquiries, number of inclusions, and so on.
To get a good natural ranking, Google optimization is a short-term uncertain, long-term definite job, and there is no shortcut to take. Either you don’t choose, you need to persevere. Otherwise, it is easy to give up all previous efforts and go to waste.
Does Google Optimization work? I believe you have got your answer. Yes, the reason why Google optimization is easy to be misunderstood is because it is a promotion method with a relatively low direct input cost. This is the world. If you don’t spend money or spend less money, you need to pay more manpower or time. , otherwise it's a scam!
