[Google SEO] 16 Commonly Used SEO Content Creation Tools - Dry Goods (Part 2)

In the last article, we shared 8 tools that Google SEO professionals often use, and today we will finish the rest.

9. Answer The Public

Use Answer The Public to collect all possible keywords and query terms on a topic. Answer the public is an essential keyword research tool that can give you a lot of search variations based on Google's autocomplete search feature and the ability to discover different question modifiers (eg, how, what is, etc.).

Why Answer The Public is good for SaaS SEO?

It helps to understand not only what people are looking for, but also how they ask the question
It will help you to build complete topic clusters to solve all different types of queries

price:

Subscriptions start at $99 and include many additional teaching aids.

Does Answer The Public have a free version?

Yes, but your search has a daily limit

10. Ubersuggest

Ubersuggest is a free keyword idea generation tool that has expanded a lot since it was acquired by Neil Patel. Although a free tool, some SEO practitioners use it for research testing. Ubersuggest will give you recommended content, search volume, and top page rankings for that keyword.

Why Ubersuggest is useful for SaaS SEO:

Can track the search volume of a keyword over a period of time
Find useful content recommendations
find related keywords

price:

Packages start at $29

Is there a free version?

Yes, but the free version has search restrictions.

Content authoring and LSI tools

Most SEO practitioners struggle to find writers who can write content for SEO, and if they don't have the help of those writers, they'll have to write long briefs on their own.

Using content authoring tools can help SEO practitioners write detailed content briefs by automating tasks and guide non-SEO writers to get started. In a nutshell, SEO automation tools prompt authors to include relevant keywords in their writing and tell them how often certain words should be mentioned. This content writing tool does this by analyzing the types of phrases that appear in the top 5 or 20 results and how often they appear.

These tools are relatively new to the market, but I've seen huge returns from using them, and they're becoming the secret weapon of SEO experts and SaaS content marketing experts alike.

11. Clearscope

Clearscope is one of my favorite tools for improving organic search performance. It is a simple but powerful content optimization tool. It provides users with a google docs style edit form where users can write or paste their content, after which the software can provide some word counts, related terms, and even H2 additions.

Why it's useful for SEO for SaaS:

Make sure your pages contain all the terms Google expects to find extensions for a keyword
Get accurate word counts and find the best word counts for your articles based on popular results
Make your content as relevant as possible to Google search results by leveraging Google's own natural language processing (NLP) technology.

price:

Regular subscription is $350 per month

Is there a free version?

No, but you can apply for a trial period.

12. SurferSEO

SurferSEO is probably best known for its free keyword browser extension (Keyword Surfer). More recently, they have also entered the market for SEO content writing, competing with Clearscope. It has some minor differences from Clearscope. In addition to content editing tools, SurferSEO has a more in-depth search results analysis function, and you can choose the results you want it to analyze for content writing guidance.

Why it's useful for SaaS SEO:

Analyze your keyword results pages to find the optimal word count for your copy
Send writers a relevancy guide to ensure they use the correct terminology and refer to the appropriate keywords

price:

Basic plans start at $43

Is there a free version?

No, but you can get a 7-day trial for $1

Website crawlers and audit tools

This is an essential tool for the more experienced and technical SEO. These tools crawl your website and conduct a full SEO audit. They will automatically look for problems like missing meta descriptions, broken links, monitoring bot instructions, and more.

13. screaming frog

Screaming frog is probably the best known company in this space, especially for its SEO crawler feature. It is a powerful SEO software that users can download to their computer and use to deeply crawl websites. It has a nice visual display of site structure and integrates with Google Analytics, Google Search Console and Page Speed API.

Why it's useful for SaaS SEO:

Adapting your site to Google's search engine as much as possible will help you check things like page titles, meta descriptions, and robots tags at scale
Find bad links and manage redirects
Detect cases of duplicate content

price:

About $190 per year

Is there a free version?

Yes, the free version crawling is limited to 500 URLs. Also, a paid subscription gives you access to many other features. Kenny feels that if your site is small, this is enough.

14. sitebulb

Much like Screaming Frog, Sitebulb is a desktop website crawler. However, Sitebulb positions itself as more than just a website crawler tool, it is a complete website auditing tool. It's also designed to avoid exporting large CVS files, as it already processes the data for you and displays your website elements using data visualization charts. I personally like this tool very much, it is powerful, easy to use, and very affordable.

Why it's useful for SaaS SEO:

Get a quick overview with website ratings and SEO ratings, communicate with other colleagues, and track rating performance over time.
Utilize Sitebulbs' priority tags to prioritize fixes for issues found
View your website like Google does with HTML scraping and JavaScript rendering.
Show your progress and changes by comparing new audits with previous audit results.

price:

The basic subscription is very cheap at $13.50 per month.

Is there a free version?

Yes, you can get a 14-day free trial.

SEO testing and optimization tools

15. clickflow

Clickflow is a great SEO testing tool that allows you to keep track of the optimization performance of pages or even groups of pages. It integrates with Google Search Console and focuses on pages with a high number of impressions but a low click-through rate (CTR). The software lets you test different meta descriptions and titles to see what helps or hinders your CTR increase.

I think this tool is very useful for sites that already have a lot of traffic because it maximizes revenue without creating new pages.

Why it's useful for SaaS SEO:

Set a CTR target, and by entering the customer's lifetime value (LTV) into the software, you can get an estimate of how much the company can earn from it
Gather useful data on which phrases and titles are most appealing to your target audience
Generate more traffic without creating more content or building backlinks

price:

Basic subscription costs $99 per month

Is there a free version?

Yes, you can request a free trial version after watching the product demo.

16. Botify

Botify is one of the most powerful SEO tools out there. But this is not suitable for most companies because it provides an enterprise-grade solution. I'm adding it here just because of the span of what it does and the technology behind it.

On the surface it may seem like another crawler tool, but with not only analytical elements, but a prioritization system, a task management process and activation techniques to make your indexing faster, it's really an impressive kit.

Why it's useful for SaaS SEO:

Great for large websites that need a powerful crawler.
Ability to prioritize and manage tasks identified by analytical techniques
Remove bottlenecks, decouple development work from page changes, and get your pages indexed faster.

price:

Pricing starts at $500 per month

Is there a free version?

A trial opportunity is available after the platform demo.

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