How do TikTok cross-border e-commerce attract traffic, and how do domestic e-commerce use tiktok short videos to attract traffic and bring goods
Hello, I am Teacher Ge Ge. I have been working in the short video industry for more than 5 years. The new platform means reshuffling the cards, which means that this is an equal opportunity for everyone and the best opportunity for ordinary people. Especially for those who have experience in domestic Douyin operation, don’t miss it. At present, tiktok operation is not difficult to attract fans, there are various channels for monetization, and part-time operation is also easy to grasp! If you encounter problems that you don’t understand when operating a TikTok account, Or if you don’t know how to operate, please add my WeChat br9961. Remarks to study, there are live lectures every day, I hope everyone can make a profitable account!
1. The importance of TikTok traffic to cross-border e-commerce
TikTok (Tk for short) has transformed from an SNS platform of social genes into an e-commerce platform with a high conversion rate. It ranks first in the download and installation volume of all mobile application platforms, showing a strong posture of topping the list. In turn, Facebook has to rush to launch new functions. From this aspect, we can also see the influence of Tk overseas.
But sadly, there is no correct guidance and marketing strategy, leading to domestic cross-border sellers, the marketing strategy on Tk has gone against the mainstream way.
2. Correctly recognize the important traffic value of TikTok
Tk is a short video social platform that is very suitable for cross-border e-commerce to promote their products. Sellers can display their products through short videos, and after some simple processing, they can be published to reach users. Cross-border sellers can also cooperate with Content creators (content creators) on Tk, and add relevant popular tags (hashtags) to determine the video to the corresponding tag, and then push it to the relevant users through the system .
01What are the mainstream content forms of TikTok?
At present, most of the video contents on Tk are funny videos. Other mainstream contents include: short skits, lip sync, avant-garde videos, operation guides, and sharing videos, usually in the form of sharing some relevant knowledge and experience, etc. Wait.
How to Drain TikTok's Cross-border E-commerce
02How should traffic peaks be presented?
Compared with the spread speed and user stickiness of other social media, the spread speed and user stickiness brought by Tk's unique viral spread method is very terrifying. According to statistics from relevant authoritative organizations, Tk users around the world spend nearly an hour every day watching videos. So what can we do to quickly make popular videos on Tk to gather traffic. We have summarized the following three video formats that are easy to obtain traffic peaks:
a. By Posting the Challenge
When we brush Tk, we can see that a large number of videos containing "challenges" will appear on Tk. This is also the largest traffic spread on Tk that has been tested so far, and it is also the most suitable game for cross-border e-commerce. When we send videos on Tk, we try to send them as close to the more popular titles as possible, so that we can get a wave of popularity.
b. The lip-synching form
Tk allows users to create lip-synced videos of popular songs, which also lays a solid foundation for the development of Tk overseas. Users can create according to the current popular songs to achieve the hotspot of creation.
c. Use Tk as the content base and synchronize on other SNS
Through third-party synchronization tools, we can synchronize the videos we publish on Tk to other social media platforms, such as Instagram, Twitter, Facebook and other social platforms, use Tk as a content production base, and then synchronize to other social platforms to achieve multi-point blooming. A way to play an integrated traffic pool.
How to Drain TikTok's Cross-border E-commerce
3. Portraits of Tk's special user population
First of all, if we do cross-border e-commerce, the people we face are all developed countries in Europe and the United States, because the consumption level in these places is generally higher, and we earn more. Therefore, we should pay special attention to the fan portraits. The fan portraits on Tk are very comprehensive, and you can clearly see where your fans are from. If our user portraits show that our users are mainly concentrated in developed countries such as Europe and the United States , then we have to judge what products our account should sell based on the ratio of men and women in the portrait and age data.
The audience of Tk is currently mainly concentrated among the people between the ages of 16 and 26. According to the statistics of relevant authorities, this group accounts for more than 60% of the total users of Tk, and according to the official data released by Tk, up to 80% of all users of Tk The above population is in the age group of 16-36 years old, and the ratio of male to female Tk users is also very large. For example, the ratio of male to female Tk users in the United States has reached 1 (male): 2 (female).
Through such a series of data, we can clearly analyze which products are not suitable for promotion on Tk. For example, if the products we promote on Tk are aimed at older users, the effect of promotion will definitely be poor. It is satisfactory, but if we promote the products for girls who are more youthful, then if we operate it properly, the probability of bursting orders is still very high.