At present, the commercialization of TikTok’s live broadcast process has been accelerated, and it has begun to gradually open. This is what many cross-border sellers need to focus on in the follow-up drainage work. In this issue, the editor will tell you how the mcn organization of the tiktok cross-border platform settles in?
Content of this article: How to settle in the mcn organization of the tiktok cross-border platform
1. How do the mcn institutions of the tiktok cross-border platform settle in?
1. Ability to create and serve
2. Ability to create content
The company is required to complete a complete TikTok live broadcast of more than 30 minutes, which can be a live broadcast without goods
3. The company needs to have a certain strength, have a relatively complete team configuration and live broadcast hardware conditions, which are mainly reflected in the following points:
a) Enterprise qualification: The company cannot have historical risk records, including abnormal company status, existence of its own related business risks, and legal litigation records
Requirements for companies in mainland China: the company has been registered for more than one year, the business scope of the business license includes the service content required by this category, and the registered capital is not less than 50W
If it is in Hong Kong, China, Taiwan, the United Kingdom, the United States, Indonesia and Singapore, etc., a company registration certificate is also required, and the company must be registered for more than one year.
b) There are at least 5 members of the TikTok operation team within the company, and the operation team has a fixed office space
c) High-quality live broadcast hardware conditions, need to be equipped with more professional live broadcast hardware for subsequent live broadcasts
4. Stable live broadcast plan
Enterprises are required to have at least one valid e-commerce live broadcast every week after they settle in TSP. The specific conditions are as follows:
a) The live broadcast needs to be a Tiktok e-commerce live broadcast (including the shopping cart), and the live broadcast product has been uploaded to the TikTok Shop
b) The duration of the live broadcast must be more than 1.5 hours, and the number of SKUs on the shopping cart in the live broadcast room must be more than 10
c) The live broadcast content must be for displaying, explaining and selling products, and it needs to guide users to place orders
2. TIKTOK MCN rights and interests:
1. Mengxin accounts: For accounts that meet the standards, the platform provides cold-start traffic support and official operation guidance.
2. Growth account: Apply for traffic incentives according to the GMV target, and at the same time meet the corresponding conditions, you can get cash subsidies on a per-event basis.
3. Excellent account: Apply for traffic incentives according to the GMV target, and at the same time, according to the incremental ratio between the current bimonthly and the previous bimonthly account, you can get up to 60,000 US dollars + cash subsidy policy incentives....
3. The high-quality content of the mcn agency of the tiktok cross-border platform is the first reason to obtain traffic:
TikTok is a content-based advertising platform. Currently, TikTok is a content blue ocean stage for Chinese brands. Similarly, in the blue ocean of content in the form of short videos, TikTok is a very good platform, but it still needs continuous efforts and guidance in video content. In the process of guidance, traffic is needed, and the guidance of traffic needs to be supported by excellent content. When there are few excellent creators, as long as the works are a little better, they can get huge traffic! In the future, TikTok's high-quality content will be the direction of traffic import!
How to settle in the mcn agency of the tiktok cross-border platform? For friends who are blank in the industry, it is best to find a professional agency to apply for a tiktokmcn agency. The biggest difference between an individual applying for a tiktokmcn agency and an agency application is that you need to prepare a lot of materials to apply, while an agency can easily apply only with a business license. Why not try this convenient application method? The editor thinks that instead of exploring on your own, it is better to spend some money to find a professional agency to help you easily solve it!