TikTok cross-border delivery: how to shoot the popular video with goods? A single video of the "set shot" script achieved 490W+ playback? Super reproducible!

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TikTok cross-border delivery: how to shoot the popular video with goods? A single video of the "set shot" script achieved 490W+ playback? Super reproducible!

TikTok is a short video entertainment content platform. Whether a short video work can have a high playback volume, the content creativity of the circle is essential.

But not all players are content creators. After all, good content ideas require more short videos and more online sense, so that content ideas will continue to flow.

So, is there any content format that you can learn and get started with quickly? In this issue, we share with you a form of content that is applicable to different products - "package shot".

1. Content form

This is an account of a bag brand. There are backpacks, card bags, satchels, etc. There are many different styles. Most of the videos are shot in this content format.

Like this short video, a video has received more than 4.9 million views, 377,000 likes, 1,580 comments, and 25,500 likes.

Let's take a look at the comment area again, and it's "exploded" directly!

Some praised the good-looking bags, some were counting how many bags they had, and many netizens were asking where to buy these bags.

This shows that the content form of this "overlap" is feasible and can be called one of the traffic ciphers.

Second, the frame dismantling

2.1 Unboxing the lens

First show the unboxing lens of the product, the process is relatively simple! It is to take pictures of the packaging box of the product, which can be a bag or a carton... The focus is on the moment when the packaging box is opened to reveal the product.

2.2 Product "package shot"

The next step is to shoot the product. If it is just a product, this short video will be too monotonous! In order to add mystery and fun, here is the use of "set shot" form!

To put it simply, there are small bags in the big bag, and there are small bags in the small bag... The process of taking them out one by one is filmed. Products can be the same model in different sizes, or different models in different sizes.

2.3 Fixed music + flexible position change

For the choice of background music, you can use a fixed BGM, which is easy for netizens to form memory thinking.

At the same time, when shooting short video content, it is not necessarily a fixed position, and it can be operated flexibly. Change the location, and the background can also change.

3. Applicable products

3.1 Plush Toys

Different toys generally have different sizes! For example, plush toys, large plush toys, and small plush toys are full of visual effects and full of cuteness.

3.2 Cutlery

For example, a dish, a normal short video display is usually just a close-up close-up of the dish. If you use the form of "set shot", you will suddenly become taller and full of sense of form.

3.3 Storage Box

Different storage boxes, different sizes! It can be stacked and displayed, and the shape and size are clear at a glance.

3.4 Gift Box

The one that can't be dismantled! One layer is removed, and there is another layer... This process is not only mysterious, but also very romantic, and the effect of the short video will be very good.

In addition to the above products that can be used in the form of "set shot", there are many products that can also be used flexibly, such as food, clothing... I will not expand them one by one here.

Fourth, the master's ultimate reminder

The content shooting framework of "set shot" is worth learning. Although it is not so novel, it is easier to differentiate.

Products, background music, shooting angles, and editing techniques are different, and the effects of short videos are also different.

Large pieces set small pieces, small pieces set smaller pieces... Not only is it mysterious, but also interesting, and the probability of becoming a popular short video is naturally greatly increased.

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