Google uses complex algorithms with hundreds of weighting factors to index and rank web pages based on their relevance to a given keyword. Digital marketers try to understand the rationale behind this complex algorithm through empirical tests and use specific methods to improve the ranking of web pages in search results pages, a process called search engine optimization (SEO), which is the digital marketer. Important skills that must be mastered.
Optimizing web content can be a tedious job without quality SEO content tools. To help you save a lot of time and labor, we recommend 10 of the best SEO content creation tools for different stages of the content creation process.
1. Google Search Console
Price: Free for website owners
What it does: Google Search Console is Google's own tool that helps improve your site's ranking in search engine results pages. It includes website performance monitoring tools, page load time monitoring tools. You can also monitor your site's ranking in Google search results to see which pages are ranking for specific keywords. You can also view the number of impressions and clicks your page has on search results pages. It helps you determine which content to optimize for and which keywords to target next.
2. Google Keyword Planner
Price: Free for anyone with a Google Ads account
What it does: Google Keyword Planner is one of the best free tools for doing basic keyword research. You can 1) discover new keywords: enter any keyword to see a list of similar keywords, along with their search volume and related metrics, making it easy to find new keyword optimization targets; 2) predict keyword trends: Monitor trends to discover popular search terms. Kenny feels that this tool is only suitable for SEM partners. If you are doing SEO, the keyword data you find are not suitable for SEO.
3. WordStream
Price: Free
What it does: WordStream provides a stripped-down version of Google Keyword Planner, which is free and easy to use. Just enter keywords of your choice, choose an industry, and enter your location, then click the Email All My Keywords button, and you'll get a list of keywords and their search volume on Google and Bing, along with each key Average cost-per-click (CPC) for terms
4. SEMrush
Price: Some features are free, subscription is $99.95/month
What it does: SEMrush is one of the most popular tools for all types of digital marketers. It contains over 40 different tools that can help with SEO, PPC and social media management. Marketers can use SEMrush to analyze backlinks, conduct keyword research, analyze their own or competitors' website performance and traffic, and discover new markets and opportunities. SEMrush also has an SEO audit program that can help with some technical issues with website SEO.
5. BuzzSumo
Price: $79/month
What it does: BuzzSumo helps marketers effectively analyze website content while keeping up with popular trends. BuzzSumo is able to find the content that users like to share most on different platforms. Just enter a website link and see what's the most popular content on that site. You can also analyze trends over the past day, month, and year, and filter by author or platform.
6. Answer the Public
Price: 3 free uses per day, $99/month for unlimited use
Function: Enter a certain keyword, you can find any related keywords and get a visual report. These keywords form a network around the keywords you enter, showing how they are connected. With Answer the Public, marketers can write highly targeted articles that make pages more likely to appear in Google Snippets.
7. Yoast SEO
Price: Free for Basic, $89/month for Premium
What it does: Yoast SEO is a WordPress plugin. It gives you real-time feedback and suggestions for improvement as you optimize your blog posts with WordPress. It's like a checklist tool that tells you in real-time what else you can do to optimize your SEO while blogging your website.
8. Keyword Density Checker
Price: 500 usage limit per month, to unlock more usage, you can purchase the premium version for $50/year
Role: Keyword density is an important factor used by search engines such as Google to rank web pages. You should make sure that your target keyword is mentioned enough times in each article without overusing the keyword. The keyword density checker counts how many times each keyword is mentioned in your article. Just copy and paste the text and you'll know a list of the most frequently occurring keywords in your article. For most content, target keyword density is ideal at 2% to 5%.
9. Read-Able
Price: Free version available, paid version $4/month
What it does: According to statistics, the average reading level of North Americans is around the eighth grade. Therefore, if North Americans are your target audience, you should write clear and understandable sentences and articles. If your target audience is college educated, you can use longer words and complex sentences. Read-able helps you match your article writing level to the reading level of your target audience to provide the best experience for your readers. It offers features like reading level check, grammar and spell check.
10. Grammarly Premium
Price: $11.66/month
What it does: Search engines include the site's spelling and grammar into rankings. If a site's content contains many spelling mistakes, it's unlikely to get a high ranking. Grammarly makes it easy to create content that is grammatically correct and free of spelling errors. You can add Grammarly as a plugin to your browser and use it when writing emails, social media updates or blog posts.
From keyword research to spell checking and grammar correction, these 10 tools cover every step of website content creation. We hope you can use some of these tools to save you time and effort when writing content for your website. If you encounter difficulties in practice, or need professional consulting services, a professional digital marketing team is just what you need! Ara Analytics has rich experience in search engine optimization, welcome to contact us, we will provide you with customized professional services.
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