Why is TikTok a great platform for brand & influencer marketing?

As an APP with users covering 150 countries/regions around the world and nearly 1.6 billion monthly active users, TikTok has become one of the most popular social media platforms, and with a huge user base, TikTok has also become the preferred marketing tool for most brands.

The short, frequent, and fast style makes TikTok the perfect platform for creating content that engages and entertains your target audience, and the platform’s continuous development is constantly creating new marketing opportunities. What's more, TikTok has a highly engaged user base, with users spending an average of over 19.6 hours per month on the app, making TikTok an excellent tool for marketers and one of the most convenient platforms for users to create and share content.

Even if users are not actively searching for your brand on the platform, they will still see your content if it is relevant to them. Because of TikTok's algorithm, the personalized recommendation algorithm learns about users and their interests as they use the app, and then adjusts their experience to match .

There is no doubt that TikTok presents a huge opportunity for marketers and brands to reach their target audiences in new and engaging ways.

The key to any successful marketing campaign is to create content that revolves around and resonates with your target audience . Focus on evoking emotions to maximize the impact of your TikTok ads. Thanks to its short video format and focus on quick engagement, TikTok is the perfect platform for emotional content expression.

Tap into emotion in your ads, focus on telling inspiring stories that resonate with your audience, communicate brand values ​​and mission in an emotional way, and create visually impactful and memorable ads that grab the attention of platform users.

Compared to Instagram, TikTok users are more likely to trust recommendations from influencers because 99% of the content on the platform feels authentic and relevant. On TikTok, brands are better able to connect with their audiences. And influencer marketing on TikTok is very cost-effective, making it a more affordable option for many small businesses.

70% of users believe that TikTok is entertaining, and discovering new things and new content is a key factor in TikTok's "entertainment". Providing value and information to users in entertainment will help brands establish themselves as a source of quality content and gain the trust of their target audience.

TikTok has created a unique space different from traditional social platforms and traditional entertainment channels. In this space, brands can efficiently convey brand information in an "entertainment" way .

On TikTok, actively participating in video production and category recommendation of trending topics on the platform can bring huge advantages to brand sales . As users become more interested in products, brands should also rely on creative ways to fully express themselves and maintain good communication with community users. By attracting popular creators, continually capitalizing on platform trends, and authentic user testimonials, brands can engage their audiences like never before.

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