The total amount of TikTok is expected to exceed 100 billion! How can sellers enter the golden period and make efforts in Southeast Asia?

How does domestic Douyin e-commerce open up a new situation?

Wei Wenwen, President of Douyin E-commerce, said at the second Douyin E-commerce Ecological Conference that the GMV of Douyin E-commerce in the past year was 3.2 times that of the same period, and over 10 billion items were sold throughout the year, with 1.8 million new merchants. Settled in, 3.86 million e-commerce experts realized their hot career, and more than 20,000+ MCN institutions and service providers flourished, and the number of orders in the live broadcast room increased by 112% year-on-year. Douyin e-commerce has once again rebuilt the consumption logic, that is, using live broadcasts and short videos to stimulate users' potential consumption interest.

In the past, the logic of traditional e-commerce was that consumers searched for goods and purchased essential supplies with clear consumer needs, presenting a consumption scenario of "people looking for goods". Consumers placed orders on Taobao, Tmall, and JD.com. Shopping in a supermarket mall is no different.

Today, Douyin uses the new concept of interest e-commerce to stimulate users' interest with high-quality content. Invisibly, Amway has introduced this product, attracting users to stay, interact, and finally promote a clear purchase demand, opening up a new situation in e-commerce that is different from the past. .

This year, the live broadcast studios such as Fitness Liu Genghong, Selling Rice Dong Yuhui, and Crazy Little Yang became popular overnight. The phenomenal cases of hundreds of thousands or even millions of fans also mean that the development of interest e-commerce in China is booming.

According to business big data monitoring, in the first half of the year, the number of live broadcasts on e-commerce platforms monitored by business big data exceeded 60 million, the cumulative number of viewers exceeded 517 billion, and the number of live broadcast products exceeded 47.5 million. The domestic live broadcast market is a bit crowded because everyone wants to run a ride, and the competition between platforms is becoming more and more fierce.

At this time, overseas live broadcast tracks have relatively little competition and great potential in China, such as Southeast Asia.

Due to the proximity of the region and the similar cultural customs, China has natural natural and overseas Chinese advantages for Southeast Asia. The industry is developing slowly, and the market scale has not yet achieved initial results. There is unlimited potential waiting for discerning eyes to discover and inspire!

The live broadcast e-commerce in Southeast Asia is developing rapidly.

How does TikTok break out of the siege?

According to eMarketer data, total e-commerce sales in Southeast Asia will reach US$89.67 billion in 2022, an increase of US$15.31 billion from last year. By 2023, the region will cross the $100 billion mark. The economic scale of e-commerce is expected to exceed US$230 billion by 2025, and the development prospects of social e-commerce in Southeast Asia are promising.

Distribution of gross merchandise volume (GMV) in five major e-commerce markets in Southeast Asia in 2020

However, at present, the traffic sources of traditional cross-border e- commerce such as Shopee and Lazada are the combination of paid traffic and free traffic in the platform. The cost is high and the low-price competition is seriously involved , which leads to sellers' product conversion rate and advertising investment. Not necessarily proportional.

TikTok focuses on emerging short video content. The difference from traditional e-commerce lies in the initial stage, which is a traffic bonus period and low cost . It mainly relies on the massive free traffic and cheaper jitter + paid traffic brought by intelligent algorithms. , which means that there are a lot of new opportunities. In addition, TikTok has its own e-commerce platform , which directly displays the shopping link on the video and completes the order directly in the app. This forms a shopping closed loop , which is more development for sellers. motivation for promotion.

Secondly, TikTok’s traffic in Southeast Asia has a large potential market space . The adult users that can be reached are: more than 90 million in Indonesia, 40 million in Vietnam, more than 5 million in Thailand, and about 15 million in Malaysia. The average Internet penetration rate is about 75% . The proportion of young users is the highest, and they are highly dependent on social media. , more willing to participate in the live broadcast industry, which is undoubtedly the password of wealth.

In fact, many small and medium-sized businesses and content creators in new markets in Southeast Asia have tasted the sweetness on TikTok Shop. Philippine local media Business Mirror reported that in the first big promotion of TikTok Shop in the Philippines, Harold Balilo, a student who started from 0, achieved a good result of 500% GMV growth.

In addition, in order to encourage Chinese merchants to open TikTok’s small stores in Southeast Asia, TikTok has introduced a number of incentive policies . In addition to incentivizing merchants to settle in, TikTok also distributes shipping coupons to TikTok users in Thailand, Vietnam, Malaysia, and the Philippines to stimulate consumption growth.

According to a TK insider: “TikTok’s e-commerce is growing rapidly, and this year’s goal is to expand to 26 countries, and 4 countries in Southeast Asia are the only P0 level (the highest priority).”

Therefore, the overseas live broadcast market in Southeast Asia is still a blue ocean. With such challenges and opportunities coexisting, live broadcast in Southeast Asia is still worth a try to seize the traffic opportunity.

6 major problems of TikTok's cross-border overseas market in Southeast Asia

Troubled?

In addition to the huge potential, how to better deal with the six major problems in the Southeast Asian market has also become the key to victory.

a. Profits are so low? Is it necessary to do the Southeast Asian market?

- TikTok Shop cross-border and local managers interpret the latest subsidy and support policies in detail to help sellers dig gold in the new blue ocean.

b. Southeast Asia "rolls" out of the sky, and product homogeneity is serious?

-The local billion-dollar sellers in Southeast Asia tell you how to innovate products and innovate value in the involution market.

c. The payment is troublesome, and the security is not guaranteed?

-On-site answers from cross-border payment companies to teach you how to solve payment problems.

d. Is it at a loss for a cross-border store to transform into a local store?

-Dry goods are shaken at the local big sale in Southeast Asia, and the harvest is full.

e. Logistics costs remain high, and logistics synchronization is not timely enough?

-Practical sellers show up and teach you how to solve those "things in logistics".

f. How to judge whether live streaming is suitable for me?

-The official manager of TikTok Shop Southeast Asia will come to the scene to show you different live broadcast gameplay.

Faced with these 6 major problems, are TikTok local sellers in Southeast Asia going to lay flat or break the game? How exactly do billion-level sellers successfully go overseas? DNY123×local sellers in Southeast Asia, take you from 0 to 100, play in Southeast Asia, and teach you how to dig gold in the blue ocean market in Southeast Asia!

Scan the code and participate immediately: https://www.hudongba.com/dis/eo0cp6tu3r

If you have any doubts about the event, you can scan the code to join the conference consultation group!

In order to strengthen the publicity effect of the conference, the organizing committee of the exhibition invites the official managers of TikTok countries in Southeast Asia to comprehensively analyze the new trends, new changes and new developments under the new pattern of e-commerce economy in the new era for effective customer groups, continue to open content output, and link 30W+ Traffic, realize online and offline dual drive, and create momentum for the exhibition.

Fully focus on TikTok Southeast Asia and create a new cross-border pattern! On August 13, 2022, Quanzhou Southeast Asia Cross-border E-commerce Conference will meet you on the third floor of Tahoe Intercontinental Hotel, we will see you!

Thanks to the following partners!

For cross-border e-commerce, go to AMZ123

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