Entering Google SEO for the first time in this world, there will be a lot of questions, and faced with a lot to learn it can be confusing to you.
Google ranking optimization is an industry that is truly evolving and discovering, so we should always maintain a learning mindset. Some people never know how SEO really works and hear others say that Google promotion is very powerful, but most people still don't fully understand how these basic principles work.
Let me share with you a few aspects of Google SEO optimization.
01 Global observation
Before optimizing your foreign trade website rankings and starting SEO, take a step back and understand the "big picture" of SEO. SEO Our goal is to optimize a website to rank higher in industry-related searches; there are many ways to do this, but almost all of them are designed to increase the relevance and authority of the website.
A website’s relevance measures the appropriateness of the website’s content for search results (which can be adjusted through keyword selection and content creation) and measures the authority of the website quality content and reliable website metrics).
02 Domain Authority and Page Authority
Next, you should understand domain authority and page authority and how they predict a site's search ranking. Domain authority can be conceptualized as the popularity of a website, i.e. how popular it is and how it is accessed. With Google's algorithm updates in recent years, mobile terminals have become increasingly important. When choosing a domain name, adaptability needs to be considered. Multiple devices and multiple scenarios are the basis for rankings.
The higher the authority of the website, the higher the authority of all the pages in the website, the higher the possible ranking in the organic search results. Page authority is very similar to website authority, but a page is a specific page that can be modified. Page weight can be increased in terms of page speed, external link resources, page theme, etc.
03 Internal website optimization
Optimize SEOTitle. In the past, our traditional way was to put as many keywords as SEOTitle in there, so that you have a chance to rank for more keywords. But now we should pay attention to SEOTitle appeal, which is to make your title more social.
Optimize Google Structured Data. Much of the development and refinement of data wordpress adding google structures has been considered in templates and code. It doesn't matter if the template doesn't come with it, it doesn't matter if you use it. Wordpress can do this through plugins. We try to put it on the site before it has weight and rankings. What Google calls up through structured data is more engaging. Such as text (usually 40 to 60 words), pictures or videos.
04 Content Marketing
Content marketing is a digital marketing strategy to create valuable content relevant to a target audience to help businesses attract new potential customers. Content marketing is the best way to improve SEO. At this stage, Google still focuses on content recognition in the text description stage, that is, our content output basically depends on the textual form. Only over time can we optimize target keywords, accumulate website weights, and plan customer campaigns.
05 External link
Doing SEO I still can't get around external links. We typically create content on external websites, build personal and company brands, and create opportunities to link to our own website. In the construction of external links, we must focus on creating high-quality external links, and don't do it indiscriminately! Because I have met a lot of people who indiscriminately do backlinks and affect the performance of the website, we must pay attention.
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06 Measure and analyze website data
Data analysis is very important in any period of website optimization. It can help us understand the status quo of the website, and guide our next operation ideas and methods. In general, Google Analytics is a good choice for newbies. After the statistics, we should start a rough analysis of the content, sorting out the current rankings, topics, categories, etc. Remember, data analytics must be present at all times.
07 Keywords
Specific Target Keywords Specific Target Keywords SEO because success doesn’t matter because Google search is enhanced with semantic and contextual understanding, but we still focus on keyword selection, including precise long-tail keywords, broad word selection, and in-depth Mining user needs to meet Google's needs SEO trends. Keywords do not have to appear on the page, but the premise is that the content of the page must meet the needs of users, and do not deliberately pursue the density of page keywords.
08 Technical SEO
Technical SEO is one of the scariest parts of your SEO knowledge base, but it's an essential one. Even if you don't have any programming or web development experience, you can learn the technical elements of SEO as long as you try an SEO training course you can practice regularly. In one afternoon, you can learn a lot about SEO but it takes a real understanding of the concept as action to truly understand SEO.
09 Troubleshooting and Adjustment
Search engines do not give good rankings for highly repetitive articles on the Internet, and a large number of articles can also have a considerable negative impact on the entire website. After the website is built, it contains a large number of articles without substantive content, which not only brings a bad browsing experience to users, but also brings a lot of risks to search engine optimization. At this point, you need to understand how to eliminate website glitches. Different clients require different positioning strategies, implementation methods and operating philosophies to achieve comparable results.
In fact, doing Google SEO is a long-term and continuous work. It pays attention to long-termism. You can't eat hot tofu in a hurry, so you must be patient.
