Some friends may not know what MCN and e-commerce authors are. Cross-border e-commerce authors are TikTok authors who help alliance merchants bring goods by creating content or live broadcasts, which is what we call delivery anchors or internet celebrities. After becoming a cross-border e-commerce author, the platform will open the best products to cross-border e-commerce authors through alliance selection. The Tik TokMCN organization exists to serve e-commerce authors. In this issue, the editor will tell you what is Tik Tok cross-border MCN, and what are the application requirements for tiktok overseas MCN organizations?
Contents of this article: tiktok overseas MCN institutions application requirements
1. What is cross-border MCN
TikTok cross-border MCN is essentially the same as MCN. The difference is that cross-border MCN mainly serves merchants or brands on TikTok Shop, helping them incubate e-commerce author accounts, sign online celebrities, and do brand promotion, etc. , through commissions Or to make profits in the form of booth fees, etc., can be understood as a service provider for this group.
2. Application conditions for tiktok overseas MCN institutions
1. Enterprise qualification: The company cannot have historical risk records, including abnormal company status, its own related business risks, and legal litigation records.
2. Requirements for companies in mainland China: The company has been registered for more than one year, the business scope of the business license includes the service content required by this category, and the registered capital is not less than 50W.
3. If it is in Hong Kong, China, Taiwan, the United Kingdom, the United States, Indonesia and Singapore, a company registration certificate is also required, and the company must be registered for more than one year.
Note: Mainland China: The enterprise has been registered for more than one year (not in the list of abnormal business operations), and the business scope of the business license includes the service content required by this category. Hong Kong, China: The enterprise has been registered for more than one year (not in the list of abnormal business operations), and the qualification and verification of the enterprise entities in various regions.
4. The number of employees in the TikTok exclusive team is 10 or more: including 2 full-time foreign anchors or 4 or more non-foreign anchors fluent in English (foreigners are not necessary restrictions), and the operation team has a fixed office space and high-quality live broadcast hardware conditions: 3 or more high-quality physical live broadcast rooms. And it needs to be equipped with more professional live broadcast hardware for subsequent live broadcasts.
5. Provide an agency operation cooperation agreement with the merchant, and provide a single account that has recently operated to meet the official requirements of GMV within the past 30 days, and provide live broadcast materials.
6. Provide the launch plan for the next three months.
3. TikTok's monetization model:
Live streaming.
At present, the commercialization of TikTok’s live broadcast process has been accelerated, and it has begun to gradually open. This is what many cross-border sellers need to focus on in the follow-up drainage work. Today, TikTok’s model of live broadcast monetization is basically the same as that of Douyin, and the live broadcast room has also been given the functions of live broadcast reward and live broadcast delivery.
The application requirements of tiktok overseas MCN institutions should be said or not. It is easy to understand from the insider's point of view, but to the uninitiated, it is like a book from heaven. Their own resource conditions are very important. Some people have innate resource advantages, so it is easy to operate , but is there no way to do it for those without resources? The editor recommends that you can find an agency to solve it! The agency is highly professional and efficient. Some agencies that cannot provide information will help you deal with them, saving time, hassle and effort. You only need to provide the business license and basic information!