When analyzing TikTok's data, we often divide the indicators into two categories, one is "video indicators" and the other is "account indicators" .


Among them, "video indicators" include playback volume, like rate, comment rate, forwarding rate, completion rate, total playback time, average playback time, video traffic source, audience distribution area and proportion.

So what are the "account metrics"? There are the number of followers, the number of fans, the number of likes, the fan-like ratio, the number of videos posted, the time of the first post, the frequency of recent postings, the regional distribution of fans, and the gender distribution.

Whether we want to analyze our own account or analyze the high-quality accounts in the market, through the analysis of the above indicators of the account, we will have a basic understanding and judgment of the account.

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