The full name of TikTok shop is TikTok shop. After the product is launched, the merchant can use the TikTok account to attract traffic to the store, and directly realize the conversion from fans to customers, which not only improves the seller's ability to acquire customers, but also shortens the buyer's shopping link.


Does this pattern seem familiar? That's right, the TikTok store is equivalent to the domestic Douyin store. The only difference is that compared with China, the TikTok store is still in an early version, and some functions are not perfect. At present, there are two main types of TikTok stores:


1. For a local TikTok store, the main body of the store must be a local company in the destination country. For example, if your TikTok account operates in the United Kingdom, you need a British company as the main body if you want to open a TikTok store.


2. Cross-border TikTok stores, as the name suggests, have no territorial requirements for companies, and support Chinese companies to settle in.


Recently, you have frequently asked 10 questions about the store, and I will share them with you:


①Can I apply for opening a store with a UK/Hong Kong business license?



Yes, an invitation code is not required to apply. In addition, the Hong Kong company certificate number only needs to fill in 7 digits.

②Do I need to pay the entry fee and security deposit?

No, admission is free.

③ Can I apply for the newly opened Amazon/Wish/AliExpress and other platform e-commerce stores?

③ Can I apply for the newly opened Amazon/Wish/AliExpress and other platform e-commerce stores?

Yes, sell the goods as soon as possible on the score, the comprehensive score of the store is greater than 4.5 stars or greater than 95%

④When I applied, why did I use the British IP, but I couldn't bind the store?

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The environment when the account is registered determines the attribution area of ​​the account, and it cannot be changed later, so it is necessary to change other accounts. It is recommended to put a British phone card in the mobile phone when registering.

⑤A VAT number is required for e-commerce in the UK. How is the tax deduction handled?

Regardless of whether the seller has a VAT number, the platform will withhold and pay.

⑥Can I only use Pai Anying for settlement? Can I use the personally registered Pai Anying?

Yes, the company registered can also be bound to the legal person personal bank, without going through the company's flow.

⑦How will the order be shipped?

Two ways:

A. Door-to-door delivery by express delivery. At present, many cities offer door-to-door delivery for free, that is, you don’t need to pay extra yourself;

B. Ship to the integrated warehouse by yourself (by yourself), and TikTok will be responsible for sending it to overseas customers (the logistics policy in this period has been changing).

⑧ I want to activate OBS live streaming, how do I activate it?

You need to live broadcast with more than 500 pounds of goods before you can find an account manager to apply for OBS permission, and you need to use OBS for live broadcast within 7 days after the activation.

⑨ Can you heat the live room? How to pay the fee?

Application is required. It is recommended to use a computer to open tiktok.com to log in to your account (need to be happy to surf the Internet), and find "get coins" in "me" to recharge.

⑩Can jewelry and watches be sold on TikTok shop?

No, jewelry, watches and accessories containing precious metals need to apply (emerald and crystal jewelry now also need to be reviewed).

If you are interested in cross-border e-commerce, you are welcome to pay attention to the official account of "Xingtu Leading Cross-border" to know the knowledge and latest information of cross-border platforms in real time, and we will help you start your overseas marketing!

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