In order to strengthen the construction of e-commerce talent team, vigorously cultivate e-commerce live broadcast teachers, assist teachers in school to strengthen their practical ability in the field of e-commerce, incubate training experts in the field of e-commerce, improve the teaching quality of e-commerce courses, and promote the innovation of teaching content for e-commerce majors , On July 28, 2022, the "Domestic Live Streaming & TikTok Cross-border Live Streaming Training Summer Senior Teacher Training Course" hosted by Hangzhou Pute Education Consulting Co., Ltd. was successfully completed in Hangzhou.
Graduation ceremony scene
Qian Yuwen, general manager of Pute Business Education, issued a certificate of completion to the teachers of this seminar
Bami Buyme TikTok live broadcast director Hongdou presented awards to the award-winning teachers Wan Jiafeng (far left) and Liu Mengqi (far right)
It is reported that this training class started on July 25, with students from Jiangxi Institute of Applied Science and Technology, Zhejiang Yuexiu University of Foreign Languages, Zhejiang Commercial Vocational and Technical College, Chengdu Vocational and Technical College, Wenzhou Vocational College of Science and Technology, Chongqing Tourism Vocational College and Heilongjiang Industrial and Commercial College. 20 college teachers participated in this training.
This workshop lasts for 4 days. It adopts the teaching mode of "offline teaching + live practice + interactive communication + visiting and learning" to comprehensively improve the core capabilities of the teachers of the workshop, data analysis and optimization capabilities, and mining capabilities. Selling point design capabilities, team building and management capabilities, and comprehensive trading capabilities for new live broadcast e-commerce scenarios, cultivate and incubate training experts in the field of vocational education e-commerce live broadcast.
During training (swipe left and right to see more)
The course content of this workshop covers "Live Streaming Overview + Three Elements of Live Streaming E-commerce", "Live Streaming Product Display & Selling Point Excavation", "Account Positioning and High-quality Short Video Production Skills", "TikTok Market Opportunities and Business Strategies", "TikTok". "Live Broadcast Planning", etc., to help college teachers understand the challenges and opportunities under the new trend of live broadcast at home and abroad, how to tap selling points for case analysis, grasp the three elements of live broadcast preparation skills, and master how to use live broadcast to obtain new traffic. During the training, the training instructors combined on-site lectures with students’ live-streaming practice, so that the teachers of the workshop had a clearer understanding of the writing of live-streaming skills, the construction and arrangement of live-streaming rooms, and the cooperation of partners. , can really feel the power of live broadcast. It is worth mentioning that teachers who have passed the cross-border anchor assessment of the seminar this time can be included in the library to become the official anchors of TikTok.
Live practice (swipe left and right to see more)
As a new business form and new model in the field of e-commerce, live broadcast e-commerce is developing in full swing in China. However, the overseas live broadcast e-commerce represented by TikTok is still in its infancy, and the domestic knowledge form is still taking shape. Therefore, this seminar also specially invited enterprise-level experts from Bami Technology, a subsidiary of the Troptech Group, to bring training courses to college teachers. It is understood that Bami Technology started to lay out the overseas short video matrix in 2018 and established an overseas KOL alliance. Today, Bami's account categories cover all categories, and the number of fans in the alliance exceeds 500 million. Bami has also successfully become TikTok China's first batch of high-quality TSPs, ecological service providers, and advertising agencies, and has cooperated with TikTok to become the first domestic testing agency for small yellow cars. And its team has excellent records in Indonesia and the UK market, leading the development of Tiktok live broadcast e-commerce.
The teachers of the workshop visited the live broadcast of the foreign anchors of Bami Technology
Tao Wei, manager of Pute Business Education Operation Center, said that holding the seminar is to hope that teachers will have a more intuitive understanding of domestic live broadcast and TikTok cross-border live broadcast and operation through learning on-site experience, which will give new energy to future teaching, and hope that this training It can provide assistance for colleges and universities to cultivate applied talents.
After the class, Han Chaosheng from Zhejiang Yuexiu University of Foreign Languages, Wan Jiafeng from Jiangxi Institute of Applied Science and Technology, Zhou Shuyi from Chengdu Vocational and Technical College, and other teachers in the workshop expressed that they have benefited a lot. Therefore, they not only theoretically understand the reform and practice of talent training for live broadcast e-commerce professionals, but also truly experience the effect of professional reform and actual teaching methods and methods, which will serve as the basis for their future professional construction, curriculum construction and practice. School-enterprise cooperation and other work provide a good reference.
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Editor: Xiao Xiao
Photography: Lu Yangyang
Review: Li Yashu, Tao Wei, Chen Xu
