Tiktok cross-border: how to play TikTok live broadcast, how to do tiktok live broadcast in China
Hello, I am Teacher Ge Ge. I have been working in the short video industry for more than 5 years. The new platform means reshuffling the cards, which means that this is an equal opportunity for everyone and the best opportunity for ordinary people. Especially for those who have domestic Douyin operation experience, don't miss it. At present, tiktok operation is not difficult to attract fans, there are various channels for monetization, and part-time operation is also easy to grasp! If you encounter problems that you don't understand when operating a TikTok account, Or if you don’t know how to operate, please add my WeChat br9961. Remarks to study, there are live lectures every day, I hope everyone can make a profitable account!
Why is it recommended to do TikTok live streaming?
TikTok is now very popular, and many Chinese cross-border sellers have already received the first wave of dividends. However, it is said that the future TikTok will be the world of live streaming.
On the one hand, TikTok's live broadcast is still in the blue ocean period, and the live broadcast delivery is not as complete as in China, but its ability to monetize is also very potential. At present, TikTok's layout in cross-border e-commerce has begun to show its edge, so large-scale Cross-border sellers entering TikTok live streaming will definitely become a new trend of cross-border e-commerce in the future, and TikTok live streaming will become a new traffic outlet.
On the other hand, any industry has a period of dividends. The dividends of mainstream e-commerce platforms such as Amazon wish, eBay, shoppe, etc. have long passed. In addition, the restrictions of the platform's own rules and the technical requirements for cross-border people are getting higher and higher. , "making money" and "dividends" have long been irrelevant to the current cross-border people, and with the gradual development of the times, major e-commerce platforms have begun to gradually develop in the direction of heavy investment.
The most obvious one is Amazon. Judging from Amazon's Q3 Q4 results, the annual advertising fee and platform commission fee are gradually increasing.
At the same time, the atmosphere of peer comparison has intensified, and even malicious reports and malicious complaints have appeared.
To be honest, the current TikTok is more like Douyin's "son". It should be no problem to describe it in this way. Now TikTok is the Douyin two years ago. It was only used by foreigners as a tool for entertainment, but this does not Covering up TikTok’s own natural characteristics of attracting traffic, traffic in this era is money. Once TikTok’s business model is gradually improved in the future, and the online shopping habits of foreigners are cultivated, then the current scene of douyin’s crazy delivery of goods will definitely reappear on TikTok in the future.
How to start live broadcast?
1. Live page settings
After the broadcast, the seller can take a photo button "take a photo" or the album "select from library" to select a photo to set the live broadcast cover, and enter the live broadcast theme after the setting is completed.
lens flip
Click "flip" on the right to adjust the camera screen
beauty filter
Click "Enhanc" on the right to choose beauty and filters
Video effects
Sellers can also choose different video effects by clicking "Effects"
Sharing in the live room
Through "share", you can share the live room to social media, such as: Facebook, Whatsapp, TIK TOK friends, etc.
2. How to place the product
Click "ME" in the lower right corner to enter the store
If there are no products in the store, click "Get started" to start listing products; if there are products in the store, click "Manage Shop" to add products in the store.
After adding the product, click "+" on the homepage to enter the live broadcast interface. After setting the live broadcast cover and title, click "GO LIVE" to start the live broadcast.
Find the shopping bag icon on the merchant's live broadcast interface, and click "Add from Shop" to add products to the live broadcast room.
In the process of the anchor explaining the product, you can choose "Pin/Unpin" to pin/unpin the product.
After the live broadcast is over, click the close sign to confirm the end of the live broadcast.
After the live broadcast, you can see the statistics of the live broadcast, such as the number of viewers in the live broadcast room, new fans, rewarded viewers, and accumulated rewards.