Today, the domestic short video market is gradually becoming saturated, it will become more and more difficult to obtain domestic traffic, and the potential for new overseas traffic is huge. Based on the current domestic short video situation, it is entirely possible to consider switching the domestic Douyin to TikTok. Overseas Douyin is now a particularly good blue ocean. Deploying TikTok in advance can win a larger market! In this issue, the editor will tell you about the conditions for the establishment of mcn institutions on the tiktok cross-border platform!
Contents of this article: Conditions for entry of mcn institutions on tiktok cross-border platform
1. Conditions for the entry of mcn institutions on the tiktok cross-border platform
1. Ability to create and serve
This block is divided into the following two types:
a) TSP operating on behalf of merchants
Provide at least 1 live broadcast cooperation agreement with the merchant or brand
b) Operational TSP for e-commerce experts
Have at least 3 TikTok-UK/US accounts with over 1K followers
2. Ability to create content
The company is required to complete a complete TikTok live broadcast of more than 30 minutes, which can be a live broadcast without goods
3. The company needs to have a certain strength, have a relatively complete team configuration and live broadcast hardware conditions, which are mainly reflected in the following points:
a) Enterprise qualification: The company cannot have historical risk records, including abnormal company status, existence of its own related business risks, and legal litigation records
Requirements for companies in mainland China: the company has been registered for more than one year, the business scope of the business license includes the service content required by this category, and the registered capital is not less than 50W
If it is in Hong Kong, China, Taiwan, the United Kingdom, the United States, Indonesia and Singapore, etc., a company registration certificate is also required, and the company must be registered for more than one year.
b) There are at least 5 members of the TikTok operation team within the company, and the operation team has a fixed office space
c) High-quality live broadcast hardware conditions, need to be equipped with more professional live broadcast hardware for subsequent live broadcasts
4. Stable live broadcast plan
Enterprises are required to have at least one valid e-commerce live broadcast every week after they settle in TSP. The specific conditions are as follows:
a) The live broadcast needs to be a Tiktok e-commerce live broadcast (including the shopping cart), and the live broadcast product has been uploaded to the TikTok Shop
b) The duration of the live broadcast must be more than 1.5 hours, and the number of SKUs on the shopping cart in the live broadcast room must be more than 10
c) The live broadcast content must be for displaying, explaining and selling products, and it needs to guide users to place orders
2. TikTok's monetization model:
Team up with Red Man Social Media:
Compared with Instagram and Facebook, overseas celebrities are more active on TikTok at this stage. Now doing TikTok's influencer marketing is actually doing the influencer matrix, laying the foundation for the later stage.
Looking for TikTok influencers to create a short video can not only be recommended on social media, but also widely used in other areas. For example: good materials for advertising, short videos that can be uploaded to Amazon's product listing (the last two positions of the carousel), etc.
Overseas celebrities are still in the growth stage on TikTok, and their prices have certain advantages. And with the short video marketing trend and the increase in the number of Tiktok users, as well as the improvement of commercial supporting functions and gameplay, there is great potential for later development.
The conditions for tiktok cross-border platform mcn agencies to settle in are relatively complex. Xiaobian recommends consulting with agencies before moving in, because you don’t know what the official review requirements are and how they taste, it is more difficult to pass. However, these are all in the hands of the agency. They know very well what Tik Tok wants. Regardless of your qualifications, the agency can give you professional advice and guidance, do your best, and feel at ease. !