First of all, TSP is the official abbreviation of Byte for Tiktok Shop Partner. The literal translation means the partner of Douyin Store, which is the service provider we often say. The merchants and merchants provide a variety of e-commerce services, including but not limited to the operation of live broadcast services, delivery services, training services, etc. on behalf of merchants or Daren accounts, and a third-party company that assists service objects to grow healthily and healthily on the TikTok Shop platform, referred to as TSP. (Settled in +ssou723)
The role of TSP is to help the official Tiktok team to manage e-commerce, provide e-commerce services for e-commerce experts and merchants, help e-commerce experts and merchants grow and precipitate on TikTok, and form a TikTok Shop growth system. And provide users with more high-quality products to achieve the common and healthy development of Tiktok in users, merchants, talents, TSPs, and platforms.
TSP is divided into two types: proxy type TSP and reach broadcast type TSP (MCN organization);
Proxy broadcast TSP can be a role that provides services for merchants. TSP provides merchants with full-case operation services, live broadcast services, store agency operations and other services and charges merchants for related services.
Dabo-type TSP can manage the role of authors through contracts. The core is to have content capabilities and talent resources, to cultivate and incubate authors, and to achieve profits through the sharing of accounts with authors.
The rights and interests policy of becoming a Tiktok shop partner
1) Customer resource support has the opportunity to obtain appropriate TSP recommendations to merchants and brands.
2) Incentive policies support various forms of incentive policies such as cash, flow, etc., to encourage the long-term development of TSP, and to provide more and better services.
3) Cultivation and empowerment Support the cultivation of e-commerce operation capabilities and personnel training for TSPs to help TSPs grow rapidly.
4) Exclusive service support Provide exclusive 1-to-1 service support for high-quality TSPs.
Note: The specific support policy is subject to the performance of TSP after it settles in.
TikTok Shop Partner service content
(1) On behalf of the operation
Provide merchants with TikTok store operation services, help merchants focus more limited energy on the live broadcast side, and solve problems such as daily DSR score maintenance, product launch, store activities, store decoration and customer service.
(2) Proxy broadcast
Provide broadcast agent services for major brands and ace factory merchants, solve professional problems such as brand merchants' recruitment management training for anchors, quickly increase brand exposure and popularity on TikTok, and achieve higher GMV output.
(3) Assisted running with live broadcasts
Brand merchants and enterprises provide TikTok live broadcast enterprises/brand live broadcast planning and operation escort services, helping merchants to quickly increase brand awareness from 0-1 and 1-N, and obtain higher exposure and turnover.
So what exactly is TSP? ? (tsp settled in +++ssou723)
Simply put, TSP is Tiktok Shop Partner, which is what we often call service providers.
The official definition is: It can provide a variety of e-commerce services for e-commerce experts and merchants, including but not limited to operating live broadcast services, delivery services, training services, etc. on behalf of merchants or master accounts, and assist service objects in TikTok Shop. A third-party company with healthy and healthy growth of the platform.
In order to attract more companies or institutions to settle in TSP, the government has given traffic support policies and large subsidies, and a simple and rude operation has caused many MCN institutions to flood into TikTok.
Meet the requirements for the company, team, hardware
1. Enterprise Qualification: The company cannot have historical risk records, including abnormal company status, its own related business risks, and legal litigation records.
2. Requirements for companies in mainland China: The company has been registered for more than one year, the business scope of the business license includes the service content required by this category, and the registered capital is not less than 50W.
For companies in Hong Kong, China, Taiwan, the United Kingdom, the United States, Indonesia and Singapore, a company registration certificate is also required, and the company must be registered for more than one year.
3. There are at least 5 members of the TikTok operation team within the company, and the operation team has a fixed office space, and needs to be equipped with more professional live broadcast hardware for subsequent live broadcasts.