How to create and divide the work of the TikTok live broadcast team
1. Detailed introduction
The anchor is the protagonist of TikTok's live broadcast and is not only a product commentator, but also a product salesperson.
2. SOP tasks
Before live
Familiar with the characteristics of the product, highlight the core selling points of the product, write scripts and rehearse, and timely check and fill in the gaps of unfamiliar foreign words, so as to avoid the situation of poor expression during the live broadcast.
live
Consciously control the rhythm and guide users to place an order in the TikTok store, or jump to an independent site to buy products. At the same time, it is necessary to do a good job of interacting with users in the live broadcast room to activate the atmosphere of the live broadcast room.
After live
Play back the TikTok live video, perform effective review, record the problems in the live broadcast, and continuously adjust and optimize.
focus
A TikTok live broadcast's viewing, sales, and other data largely depend on the anchor's comprehensive strength.
TikTok live broadcast team staff structure reference
1. Detailed introduction
The operation is mainly responsible for the data in the live broadcast room, and all work revolves around the data.
2. SOP tasks
Before live
Promote the live broadcast and preheat to attract front-end traffic. For example, contact the shooting and editing staff to make and promote short videos; another example is contacting the artist to make the product main image, product details page, etc.
live
According to the data changes in the live broadcast room, decide whether to carry out advertising and other actions, and when necessary, give the anchor a word in the live broadcast room to guide the content direction of the anchor.
After live
Review the overall data and optimize the plan. If there is no full-time customer service, you need to be responsible for the live broadcast order, contact TikTok's official logistics to pick up the package, and track the after-sales problems raised by users.
focus
If the operation can grasp the latest gameplay of the platform in time and disassemble it quickly, it will greatly help the anchor.
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