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There is no doubt that TikTok is still in the dominant position of mobile application traffic. The continuous growth of users and monthly activity is also enough to show that TikTok 's huge traffic dividend.
For cross-border e-commerce operations, the underlying logic is the same, and they all involve three links:
Selection , traffic, conversion .
Compared with platforms such as Amazon , the independent station is conducive to customer precipitation, and the advantages of repurchase are prominent, but it does not bring traffic itself, and the pain point that requires sellers to independently drain traffic should not be underestimated. The following will give a detailed interpretation based on TikTok's traffic dividends and common realization methods.
It is understood that 44 % of IOS users are American users. Since Americans like to use iPhones , comments on TikTok are also flooded with English, followed by Vietnam 9% , India 8% , Japan 8% , etc. Among them, female players account for 60% of the total , males account for 40% , 60 % are between 16-24 years old; 26 % are between 25-44 years old; 80 % are between 16-34 years old. Therefore , a classification of selected products has been generally drawn . Female players in European and American countries are the main consumers.
Inventory three periods of TikTok 's commercial development :
One is the chaotic period of 2018-2019 . Belongs to the early entertainment stage.
The second is the budding period of 2022 . Bio Link ’s diversion produced the first batch of small rich parties, scull fund wool parties, and sellers selling high imitation A goods, with the purpose of diverting grocery stores and vertical independent stations.
The third is the budding period of e-commerce in 2021 . With Indonesian and British Doudian officially inviting merchants to settle in, local sellers and cross-border sellers have appeared on the platform one after another.
Looking forward to the development in the next three years, the cross-border e-commerce industry will also see the emergence of new ways of playing such as Tiktok brand account + independent station / small store + live broadcast.
Ti k To k can achieve the purpose of drainage and realization in two ways:
One is free traffic , registering aTikTokaccount to support operations, releasing videos in the early stage to attract fans, and placing Amazon product links on the homepage, allowing overseas customers to directly click to buy. This method only needs to spend some time to explore the operation in the early stage. It is not difficult for sellers who are already doing cross-border e-commerce. The main reason is that the traditional e-commerce selling thinking needs to be converted to interest e-commerce.
The other is paid traffic . Open an account with a foreign industrial and commercial license, and you can guarantee to consume50,000US dollars in advertising fees a year. You can open3-4blueVnumbers, you can directly link on the homepage and go to theTikTokmall to make a deal. This kind of channel throughTikTokcan not only increase traffic and order volume, but also increase the brand effect of products and enterprises.
Drive sales to Amazon sellers through TikTok :
One is to increase sales for free. Like free traffic, you still need to raise accounts in the first stage, and you need to attract the attention of the corresponding fans. At this time, you will send a video saying that there are free evaluation products or discounts to improve the effect;
Another way to pay to increase sales, TikTok advertising is cheaper than Facebook , and there is less competition in the early stage. Therefore, in the case of sellers who have been on Amazon for a long time, TikTok can open the door to a new world for their marketing. Sellers and enterprises that are ready to do brand promotion can increase the promotion channels of TikTok while expanding the Influence.
The traffic imported from TikTok must be accurate, otherwise the overall conversion rate of the listing will be lowered. It is worth noting that this logic also applies to other off-site drainage methods. Before introducing this part of the off-site traffic, there must be a process of sedimentation and filtering (washing traffic). The independent station assumes the role of cleaning, and then combines the Amazon affiliate project to finally introduce traffic to Amazon.
The core lies in four points:
1. Novel, strange, special - to stimulate users' curiosity, arouse curiosity, and stimulate consumption .
2. Leading the fashion and trend - the consumer labels and characteristics of the Z era are obvious .
3. Strong applicability - display in place, convenient and fast .
4 , decompression - can dredge the mood, soothe the mood .
The following is a detailed review of cross-border brands such as Amazon and Indie Station, which have set their sights on the TikTok platform and used their power to detonate product cases:
1. Portable Pet Feeder ( Dog Water Bottle )
2. Cleaning Gel Universal Gel Cleaner
3. Women's High Waist Butt - Lifting Yoga Pants
4. Pet Hair Remover
5. Skinny Clear Glass Reusable Straws
6. Cord Holders _
7. Workout Lounge Shorts for Women
8. Yellow Gold Colored Lightweight Chunky Open Hoops
9. Time Locking Container
10. Multi - Purpose Silicone Original Microwave Mat
11. Lip Brush Tool
12. Ice Cream Scoop
13. (Kitchen) Dish Soap Dispenser
14. Silicone Narrow Ice Stick Cube Tray
15. The Original Bedside Shelf for Beds
16. Dip Clip 17. Zip Slicer _ _
18. Magnetic Wall Key Holder... )
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It is understood that Affiliate Marketing ( Affiliate Marketing ) is a common model of Internet advertising alliances, forming an affiliate network through merchants ( Merchants ) and promoters ( Affiliates ). In this network, merchants publish advertisements to increase exposure; promoters help merchants to promote, so as to obtain commissions.
So, how do the Amazon Affiliate Alliance and the TikTok Talent Alliance combine ?
1. Amazon Affiliate Alliance . It is a relativelymethod in China to use celebrities, Internet celebrities, marketing accounts and reviewers to share product links and other ways to earn commissions. Amazon also has this marketing model and is the originator of Internet affiliate marketing. In1996,AmazonTo establish this new wayAmazon AffiliateAlliance. TheTikTokis like Douyin. As long as the account becomes an Internet celebrity, there will be a shopping cart function. The shopping cart can be directly linked to websites such as Amazon, AliExpress, and independent stations, allowing consumers to directly download fromTikTokJump to the page to complete the purchase action.
2. TikTok Shop comes with affiliate marketing . The TikTok Shopaffiliate program leveragesTikTok's creator resourcestohelp brands connect with influencers through commission-based collaborations. Through the alliance, you can find the right talent to promote the product, thereby increasing the product conversion rate. It should benoted thatproductsthat have not joined the alliancewill not be able to participate in short videos and live broadcasts. TikTok Shopown affiliate marketing portal. Sellers can set upthree marketing methods:"targeted plan","public plan"and"shop plan"TikTokhelp you bring the goods.
Sellers can set up three marketing methods : " targeted plan " , " public plan " and " store plan " .
( 1 ) Open plan: Visible to all experts in the alliance, experts can apply to bring goods for the goods they are interested in. After the application is approved by the merchant, the experts can start the plan to bring goods.
( 2 ) Orientation plan: merchants can invite specific experts to help bring goods, and experts can start to bring goods after accepting the invitation of the merchants.
( 3 ) Store plan: Merchants can set a general commission rate for all products in the Merchant Center. The display priority of the commission rate in different plans is: Targeted Plan > Public Plan > Store Plan .
The following two TikTok Shop affiliate marketing explosion cases are shared to give sellers more reference:
One is the British space thermos cup. The product that TikTokUK stores have dominated for a long time is a space cup, which received270,000. The product has more than 100 people who bring goods, and the use of affiliate marketing has achieved a very good explosion effect. It is reported that the blogger's unboxing video of the water cup has5million views,240,000likes, and4,614comments. The comment area is also asking where to buy it.
The second is the Indonesian Bioaqua mask. This product has385related bloggers with goods. The blogger's mask test video has110,000views and6,800are a lot of messages in the comment area who want to buy.
