What banned words do you need to pay attention to on TikTok?
"Prohibited words" can be said to be the word that operators are most afraid to see, because once our products are judged by Amazon to contain prohibited words, our products will soon face the risk of being taken off the shelves, and it is difficult to appeal !
1. Examples of prohibited word products
a. Lotus birthday candle light
I believe this lotus birthday candle is familiar to everyone, because we all use it on our birthdays, but this is also a product that is easily marked as a prohibited word.
Amazon considers this to be a dangerous item and involves the Firework category.
b. Pesticide products
We can clearly see that this listing is mistaken for a pesticide product by the Amazon system because it contains some sensitive words such as “clean, durable, natural, and corrosive”.
c. Lithium battery products
There are a large number of electronic product sellers who have received e-mails from the shelves. Among the electronic products that are not lithium batteries, the flashlight category is the hardest hit area, regardless of whether the product package has a battery or not.
How effective is TikTok advertising
Brand Takeover is equivalent to TikTok's opening screen advertisement. When users open the TikTok app, the advertisement will immediately appear in front of the user's eyes. As it currently stands, this ad type only receives one advertiser per day for delivery. And it is pushed to all TikTok users. Therefore, the budget of this kind of advertising is not generally high (it is already very euphemistic), so the suitable user group is those super brands that are not bad money to run.
In addition to being able to choose a video, GIF, or still image as a display, advertisers can set a clickable link that directs users to an internal landing page (such as an in-app hashtag challenge page), or an external landing page (such as: brand official website).
for example. Guess Jeans has run a Brand Takeover ad. There is a link in the ad that takes you directly to the #InMyDenim hashtag challenge page.
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