These are the hot-selling categories of TikTok's e-commerce back-to-school season? !

July has come to an end, and the 2022 back-to-school season is upon us.

According to survey data released by Statista, since 2016, consumers have developed the habit of spending in advance for the back-to-school season. In terms of consumption time, about 17.1% of back-to-school shopping in previous years occurred in June, while 42.2% occurred in August . August is undoubtedly the peak sales season for the back-to-school season.

So, which categories are likely to explode on TikTok before and after the back-to-school season?

For the student party returning to school, of course, they should dress themselves up with Meimei's new clothes, so as to become the focus of attention in the new semester!

For the back-to -school season in recent years, #back to school outfit has become a hot topic on TikTok. This is a figurative scene, suitable for clothing category sellers to publish related videos and promote products about clothing collocation.

TikToker @kenavistine used a cross-dressing video called a traffic password, showing a variety of different styles of outfits in 10 seconds, grabbing the audience's attention.

With the arrival of the back-to-school season, young consumers return to campus, and the demand for clothing categories will increase, which will inevitably become a hot-selling category.

In addition to traditional clothing categories such as jeans and T-shirts, outdoor sports-related categories such as sportswear have continued to grow since the relaxation of overseas epidemic control.

In addition, with the increase of young Muslim users on TikTok, Muslim supplies also have very high traffic on TikTok. For example, videos with the hashtag #hijab (hijab worn by Muslim women) have accumulated more than 12.5 billion views.

Due to the exclusivity of clothing consumption, Muslim clothing also constitutes a unique market with unlimited business opportunities in the back-to-school season promotion.

According to a survey conducted by online celebrity marketing company Obviously in the 2021 back-to-school season, "dormitory supplies" are very popular in the back-to-school season promotion, and even become a separate popular category.

On TikTok, videos about #dorm have been viewed more than 1.3 billion times. Among them, the hashtag #dormessentials (dorm must-haves) has been viewed more than 100 million times, and #dormlife (dorm life) has been viewed more than 3.5 billion times.

Under the hashtag #dormessentials, we can see @emilyrayna assembling the headboard himself.

Also see the multipurpose storage box shared by @ryryboom.

Young consumers in the Z era advocate self-pleasant consumption and care more about personalization. How can they endure the same dormitory environment? All kinds of practical and beautiful dormitory furniture and decorations are deeply loved by young consumers.

3C small appliances with rich functions, good looks and good experience have quickly become popular in the global market in recent years, and have become the "group favorite" of many young people during the back-to-school season.

For example, the sweltering heat that has swept the world this year is undoubtedly a "hit in the head", and a portable hanging neck fan hanging around the neck has become a "just need" for many young consumers.

The hashtag #neckfan (portable hanging neck) on TikTok has accumulated more than 27.7 million views, and it will continue to grow!

At the same time, it is also very important to do a good job of external hydration to relieve the restlessness caused by the dryness in summer, and it has also brought the humidifier products on TikTok. # humidifier (humidifier) ​​has accumulated 174 million views so far.

I hope today's article is helpful to all TikTok e-commerce sellers with their back-to-school sales. The editor also recommends that you learn more about the various new ideas on TikTok, open up your ideas, and find more options for your store.

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