In recent years, TikTok, as an entertainment platform, has also gradually become a powerful way to help companies achieve growth and marketing. This is undoubtedly a positive sign for the large number of small and medium-sized enterprises (MSMEs) in Southeast Asia. It is understood that TikTok Shop has been committed to helping local small and medium-sized businesses and celebrities in Southeast Asia since last year. Through digital training, small and medium-sized business ranking competitions, and small and medium-sized business seminars, the platform hopes to help local potential small and medium-sized business professionals achieve growth and transformation.

TikTok Shop provides a lot of platform support for merchants. Recently, Indian financial media The Ken reported that, according to data from Sensor Tower, a third-party analysis agency, its seller app (TikTok Seller App), which is testing the waters in Indonesia, has achieved a total of more than 200,000 downloads in the Apple App Store and Google Play Store in Indonesia. The app is dedicated to helping brands and merchants better manage their TikTok stores. At the same time, the report also mentioned Seller University, which TikTok Shop will launch for platform merchants in 2021. It is an education and training platform that can help merchants quickly learn short video live broadcasting and sales, and understand the platform’s policies.

In addition, according to Indonesian media Selular, in order to support the development of local SMEs in Indonesia, TikTok Shop recently held a TikTok Shop seller conference in Indonesia with the theme of "Growing with TikTok Shop". This event highlighted the cooperation between sellers, creators and users, and talked about how to drive the growth and development of Indonesian SMEs through the TikTok Shop business. More than 100 small and medium-sized merchants from all over Indonesia participated in the event, and sellers gained experience, guidance and inspiration from the TikTok Shop team, other sellers and influencers to facilitate their better business on TikTok Shop.

According to local media reports, many Indonesian small and medium-sized businesses have achieved leap-forward development of GMV on TikTokShop, a new e-commerce platform. Among them, through real-time live interaction, merchants can more effectively show the unique advantages of their products. Ayjona (Ayjona Store), a small and medium-sized merchant from Jakarta, said that they can conduct uninterrupted real-time live broadcasts on the TikTok Shop by constantly changing the anchor, which can better stimulate consumers’ interest in their products. During this year's TikTok Shop Ramadan sale, Ayjona increased GMV tenfold in this way. At the same time, Indonesian merchants also emphasized that cooperating with celebrities and celebrities of TikTok Shop to bring goods live is also a key factor that helps them stimulate product creativity and achieve success.

Since TikTok's e-commerce entered the Indonesian market in February 2021, its business has grown rapidly in less than a year and a half. According to the official data released by TikTok Shop, Indonesia's Ramadan promotion in 2022 (3.25-4.25) platform orders increased by 493%, and GMV increased by 92%. Such development not only opens up more business opportunities for local brands, SMEs and institutional service providers, provides users with a new shopping experience, but also provides opportunities for local content creators, bringing more opportunities to increase revenue. Local creators can take advantage of popular marketing trends on platforms such as TikTok live or short videos to create a variety of customized content based on the different needs of users. Combined with the e-commerce creator affiliate program, creators can leave contact information so that brands can easily send collaboration invitations, sharing relevant information about the brand, purpose and type of collaboration, etc. in the chat box.

It is understood that since February this year, TikTok has successively opened e-commerce functions in Southeast Asian countries such as Vietnam, Malaysia, the Philippines, Thailand, and Singapore. In fact, many small and medium-sized businesses and content creators in new markets in Southeast Asia have tasted the sweetness on TikTok Shop. According to the Southeast Asian media New Strait Times, Zucca is a local women's clothing brand in Malaysia, and it has achieved outstanding results in the recent promotion of TikTok Shop Malaysia. Founder Gary Ng said: "It's easy to register on TikTok Shop, and you only need a mobile phone for live streaming, and it doesn't cost a lot. At the same time, we can interact directly with consumers and get clear and direct feedback to improve To meet the needs of consumers well, we hope to grow together with TikTok Shop."

Philippine local media Business Mirror reported that in the first big promotion of TikTok Shop in the Philippines, Harold Balilo, a student who started from 0, achieved a good result of 500% GMV growth. He said: "I only started to bring goods in the TikTok Shop at the end of April this year. The platform has given me a lot of support and help. This achievement can be said to have changed my life and my family's life."

According to Vietnamese local media cafebiz.vn, TikTok Shop Vietnam spokesman Daniel Nguyễn said that in addition to cooperating with local trusted and well-known brands, TikTok Shop is also very honored to try to cooperate with relevant organizations and institutions in Vietnam to provide local small and medium-sized enterprises. The company provides assistance such as online training courses. This will be a particularly important mission for the platform.
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